Crafting Luxury Narratives

Through Fragrant Storytelling

Photo by Castorly Stock on Pexels

What I Do

As a professional journalist and copywriter, I turn scents into stories, bringing them to life on the page through vivid description and olfactive insight. While fragrance is my specialty, I craft compelling copy across industries through marketing campaigns, social media, editorial, retail, and more, tailored to engage and inspire any audience. With a BA in professional writing & journalism and MA in English, I am highly trained in the art of storytelling.

Sweet Scents & Stories: A Fragrant Event for Children

The Fragrance Alliance Network will host a first-of-its-kind olfactive event for children at Skaggs Creative on Sunday, April 6. Hosted by Alexis Wintrob, it will be an immersive exploration through scent for ages 5 and up. Participants will engage with age-appropriate rollerballs and experience a reading of Wintrob’s series of children’s books that intertwine fragrance, magic, and the importance of kindness. 

Wintrob is a consultant who worked in fragrance and flavor trends at Proctor & Gamble...

Thameen London: Bricolage Stories of British Culture

Thameen London is an English fragrance house that’s been on the scene since 2013. Its library of scents is a collection of stories about British culture and heritage, and each perfume is backed by a passionate team of experts within the niche fragrance world.
Creative Director Christopher Chong, who’s been with the company since 2022, has brought a new perspective to the company’s brand, working hard to continue the storytelling aspect while infusing a fresh modernity into the perfumes and their...